I graduated from Lancaster University (the best marketing university in the UK) with one year of industry experience, earning a BSc in Marketing Management.
I began my primary studies in Bogotá, then attended Lincoln International School in Argentina, and completed my secondary education at Frankfurt International School in Germany. I worked for multinational companies such as Accenture, Boehringer Ingelheim, and General Mills in Germany.
My main responsibilities included managing 21 websites, writing SEO content, and implementing campaign materials by creating multiple subpages and content. I also launched new products on websites in Switzerland, Italy, Norway, Sweden, and Finland.
I handled social media activities, such as Facebook, Instagram, and YouTube, for Switzerland, Austria, Italy, Belgium, Norway, Sweden, Finland, and Greece/Cyprus. I collaborated closely with the creative agency and internal team to produce three different recipe booklet versions for in-store promotions in Switzerland, Italy, and Austria. I worked with international marketing teams, distributors, and national and international agencies.
At Boehringer Ingelheim, I assisted the marketing department in implementing its exchange platform, updating its website, and editing presentations. I optimized the Shareroom by updating and uploading documents while managing platform participants.
I gathered business area data for BI digital excellence using Veeva, consolidating information and creating analyses to identify areas for improvement. I conducted competitive analyses in various ways for different purposes to support future marketing campaigns. I developed an understanding of SEO challenges and other issues faced by the Respimat.com website.
Through contact with diverse cultures in my personal and professional life, I have developed a deep understanding of them. My main interest is marketing, which involves various elements such as creativity and passion. Additionally, I earned my gastronomy certificate at Le Cordon Bleu in Sydney.
At Euro Business Coach, we support individuals, teams, and organizations in growing with purpose.
Our experience in consulting, coaching, and training allows us to offer comprehensive solutions that strengthen talent, optimize management, and connect strategy with action.
We work with a practical and human-centered vision to generate lasting changes that bring real value to companies, their employees, and their environment. We believe in conscious development, meaningful innovation, and results that leave a lasting impact.
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