About Me

I graduated from Lancaster University (Top Marketing University in the UK) with a year in industry obtaining a BSc Marketing Management degree. I began my primary studies in Bogotá, later studied at Lincoln International School in Argentina and finished my high school at Frankfurt International School in Germany. I worked in multinational companies such as Accenture, Boehringer Ingelheim and General Mills in Germany. My  main responsibilities were: Managing 21 websites, writing SEO content and Implementing campaign materials creating multiple subpages and content, implementing new products on the websites of Switzerland, Italy, Norway, Sweden and Finland. Manage activities on social networks, such as Facebook, Instagram, YouTube for Switzerland, Austria, Italy, Belgium, Norway, Sweden, Finland and Greece / Cyprus. Closely working with the creative agency and in-house team to produce three different versions of recipe booklets for store promotions in Switzerland, Italy and Austria. Worked with international marketing teams, distributors, national and international agencies.

At Boehringer Ingelheim I helped the marketing department implement their sharing platform, update their website and edit presentations. Optimize the Shareroom by updating, uploading documents and managing the participants on the platform. Collect information from the business area for digital BI excellence using Veeva, consolidate it and create analytics to understand where the areas for improvement were. Analyze the competition in different ways and purposes to help with future Marketing campaigns. Understand SEO and other issues faced by the Respimat.com website.

Through contact with various cultures in my personal and professional life, I have developed a great understanding of them. My main interest is marketing, where there are a variety of elements, such as creativity and passion.  I also obtained my Gastronomy Certificate from Le Cordon Bleu in Sydney.