Laura Cadena Nieto
Marketing Manager Germany
I graduated from Lancaster University (Top Marketing University in the UK) with a year in industry obtaining a BSc Marketing Management degree. I began my primary studies in Bogotá, later studied at Lincoln International School in Argentina and finished my high school at Frankfurt International School in Germany. I worked in multinational companies such as Accenture, Boehringer Ingelheim and General Mills in Germany. My main responsibilities were: Managing 21 websites, writing SEO content and Implementing campaign materials creating multiple subpages and content, implementing new products on the websites of Switzerland, Italy, Norway, Sweden and Finland. Manage activities on social networks, such as Facebook, Instagram, YouTube for Switzerland, Austria, Italy, Belgium, Norway, Sweden, Finland and Greece / Cyprus. Closely working with the creative agency and in-house team to produce three different versions of recipe booklets for store promotions in Switzerland, Italy and Austria. Worked with international marketing teams, distributors, national and international agencies.
At Boehringer Ingelheim I helped the marketing department implement their sharing platform, update their website and edit presentations. Optimize the Shareroom by updating, uploading documents and managing the participants on the platform. Collect information from the business area for digital BI excellence using Veeva, consolidate it and create analytics to understand where the areas for improvement were. Analyze the competition in different ways and purposes to help with future Marketing campaigns. Understand SEO and other issues faced by the Respimat.com website.
Through contact with various cultures in my personal and professional life, I have developed a great understanding of them. My main interest is marketing, where there are a variety of elements, such as creativity and passion. I also obtained my Gastronomy Certificate from Le Cordon Bleu in Sydney.
Claudia Nieto Licht
FOUNDER AND CEO
After gaining more than 20 years’ experience managing human talent in the private and public sectors, more specifically in multinational corporations in South America. Since 2015 I have focused and dedicated myself to the exciting world of coaching. I received my certification as an Expert Master Business Coach in Spain which include the coaching certifications as: Personal, Executive, Team, Corporate and as a Business Facilitator. In addition to these, I am also certified as an Entrepreneur’s Coach and Personal brand.
Cesar Nieto Licht
SENIOR ASSOCIATE CONSULTANT COLOMBIA
I have more than 25 years of professional experience in Human Talent achieving results in transformational processes and business growth. I worked as Human Talent Manager at the Fundación Universitaria Los Libertadores. I worked as Director of HR at EAN University, Human Resources Manager at Geophysical Acquisition & Processing Services, GAPS, Human Resources Director at the Bogotá Stock Exchange, Development Manager Human of Banco Sudameris, and Manager of Training and Continuous Improvement of Banco de Colombia.
Laura Cadena Nieto
Associate Marketing Manager Germany
I graduated from Lancaster University (Top Marketing University in the UK) with a year in industry obtaining a BSc Marketing Management degree. I began my primary studies in Bogotá, later studied at Lincoln International School in Argentina and finished my high school at Frankfurt International School in Germany. I worked in multinational companies such as Accenture, Boehringer Ingelheim and General Mills in Germany.
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Claudia Nieto Licht
Certified Master Business Coach