More than ever companies have demonstrated the power of operating with a clear and driving sense of purpose. What is the company´s purpose? It is the reason why the organization exists. It gives people a sense of meaning, unites efforts and inspires action.
In this article, I focus on the Empathy Map, a visual, effective and powerful tool that enables businesspeople to organize and analyze the observations we make about our customers. It allows us to create a profile of a person so as to better understand his or her environment, behaviors, concerns, and aspiration. This strategy empowers us to assess customers’ needs more accurately and align more closely our interests with those of our stakeholders.
Empathy is a critical leadership skill that helps you influence others in your organization, anticipate stakeholders’ concerns, respond to social media followers, run better change management process and of course to reach high results and performance. Many profitability companies mainly from the technological sector have understood this reality, the index of Empathy showed it. The empathy in business is vital for sustainable success. This article mentions research and evidence of successful and profitable companies that have understood the need to rescue the empathy and place it in the center of the corporate culture as a key factor of success.
Coaching for entrepreneurs is the option that adds value to structuring a business model, providing necessary tools that enable business grow. It is the valid alternative to promote entrepreneurship and mainly personal and professional skills necessary to be successful.
Business coaching helps leaders establish and clarify roles, objectives and strategies to achieve new levels of effectiveness and competitiveness. Business coaching acts as a very effective tool to detect the difficulties and problems that arise in individuals, teams and the organization in general. It is a process that helps the organization to embark on the path of where it is now to where it wants to be in the future.
Executive coaching is a powerful methodology to achieve and maintain a high performance, developing the potential of the person and having a positive impact on the life of executives.Coaching defines objectives with concrete action plans and specific management indicators which measure the progress of change in the executive's behaviour, attitudes, thoughts and/or emotions. This is especially important because it has a direct impact on the business.